The big question: which sectors will you target for growth in 2025?
As industries continue to evolve, leading companies are positioning themselves for future growth. From decarbonisation efforts to new regional expansions, we explore how three industry leaders are responding to the challenges ahead. How will they achieve success in 2025? Energy Focus puts the big question to three members

Soon Sze Meng
CEO at GoNetZero™
GoNetZero™ doesn’t just help businesses decarbonise, we empower them to lead the charge towards a net-zero future. Backed by Sembcorp Industries, a Singapore Exchange-listed company, we support businesses across diverse sectors, including logistics, transportation, manufacturing, real estate, aviation, and energy, to tackle the complex challenges of reducing emissions.
In 2025, we will deepen our engagement with these industries while expanding into growing sectors that are critical to global decarbonisation, with a particular focus on data centres. As major enablers of the digital economy, data centres require tailored tools and solutions to achieve their decarbonisation goals, and we are ready to support them.
We will deepen our engagement with existing industries while expanding into growing sectors that are critical to decarbonisation, including data centres
We ensure that businesses across all sectors have the tools and verified environmental attributes (EAs) they need to meet their decarbonisation goals. This demand will only increase and we intend to grow our services related to this space, as well across sectors.
For example, our solutions – Measure, Manage, and Perform – provide visibility on emissions, streamline the management of EAs such as energy attribute certificates (such as RECs or REGOs) and carbon credits, and optimise the performance of renewable energy assets through AI-powered insights and data-driven analysis.

Together, we will continue to build a greener, more sustainable economy that is powered by transformative solutions.
About GoNetZero
GoNetZero™ is a global decarbonisation solution provider helping clients achieve their net-zero goals. It is the carbon management business of Sembcorp Industries, a Singapore Stock Exchange-listed company. It offers comprehensive solutions through its digital platform, and provides verified environmental attributes (EAs), including EA certificates and carbon credits. GoNetZeroTM’s suite of digital solutions includes Measure – enabling clients to begin their net-zero ourney by assessing their organisations’ emissions; Manage – allowing clients to view, manage and retire their EAs portfolio seamlessly on a single platform; and Perform – helping clients to maximise the output and lifespan of their renewable energy assets across multiple sites on a single dashboard.

Fabiano Aguiar
Brazil Sales Director at Jotun
In 2025, Jotun is committed to expanding its operations into new regions of Brazil as part of a strategic push to strengthen our position across the country’s maintenance market.
We have already made significant strides by strengthening our internal structure and launching initiatives, including business meetings, enhancing market intelligence and developing a new distribution framework. These steps are important in reinforcing our presence in the country and extending our reach within the national energy sector.
As part of our expansion, we are actively hiring for new sales positions in Brazil’s North and Northeast regions to support our growth. EIC’s role in this process is fundamental, as it allows us to build up our network with the national energy industry.
We are actively hiring for new sales positions in Brazil’s North and Northeast regions to support our growth
Jotun has built a solid reputation in Brazil’s energy market, especially in the South and Southeast regions of the country, where our corrosion management solutions have already helped customers to minimise asset damage and failure risk, lower steel consumption, and reduce the costs, downtime and safety risks linked with corrosion repairs. With more than 30 years of experience, Jotun’s products are designed to increase productivity and reduce application time by up to 90%, even in the harshest of environments.
Our commitment to expanding our market presence is driven by the need to provide reliable, long-lasting corrosion protection that extends assets’ operational while limiting associated environmental effects.

Jotun aims to consolidate its position further and to continue to lead the market with effective, cost-saving solutions in 2025.
About Jotun
Jotun is one of the main global paints and coatings manufacturers, combining quality with innovation and creativity. With almost 100 years of experience, Jotun is proud to combine specialised recognition with high-performance protection coating technologies. As a partner, Jotun offers exceptional solutions for steel assets, supporting the efficient operations, reducing dangers and risks, and minimising environmental effects.

Karlheinz Russ
Senior Vice President Infrastructure and Sustainability at TÜV SÜD
In 2025, TÜV SÜD will continue to expand into sectors that align with our expertise in safety, resilience, and sustainability within the energy industry.
Our primary focus will be on supporting large-scale infrastructure projects and advancing the decarbonisation of the energy sector. As global energy systems face increasing pressures to become more sustainable, reliable and resilient, TÜV SÜD is dedicated to helping clients navigate the complexities of climate-related risks, as well as political, economic and regulatory challenges.
Our primary focus will be on supporting large-scale infrastructure projects and advancing the decarbonisation of the energy sector
We will support the energy transition by providing solutions that enable businesses to enhance their resilience in a rapidly changing landscape. We aim to help meet the growing demand for reliable and carbon-neutral energy, while also addressing the need for climate impact risk analysis and comprehensive risk mitigation strategies.
By diversifying into these areas, we not only strengthen our own position in the market but also empower our clients to tackle emerging challenges with confidence. This forward-thinking approach will ensure that we will continue to play a major role in shaping a sustainable energy future, with innovation, safety and environmental responsibility at the forefront of every solution we provide.

About TÜV SÜD
TÜV SÜD is a trusted partner of choice for safety, security and sustainability solutions. Since 1866, the company has remained committed to its purpose of enabling progress by protecting people, the environment and assets from technology-related risks. With close to 28,000 employees across more than 1,000 locations, it adds value to customers and partners by enabling market access and managing risks. By anticipating technological developments and facilitating change, TÜV SÜD inspires trust in a physical and digital world to create a safer and more sustainable future.
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